Large Numbers of Amazon Listings Lose Strike-through Pricing, Sellers See Sharp Drops in Order Volumes

September 8 news: A number of Amazon sellers have reported significant drops in orders recently, with some stores seeing sales nearly cut in half, and order volumes over the past three days reaching only one-third of usual levels. The slump is driven by a combination of two factors: On one hand, the three-day U.S. Labor Day holiday that ended on September 7 led to offline gatherings and travel spending diverting online traffic, significantly hitting conversion rates for non-essential categories. On the other hand, starting Sunday, a large number of sellers reported that their listings' strike-through prices had disappeared without explanation, exclusive discounts displayed error messages, and 60% or even all products in some stores lost their strike-through pricing labels. The abnormal display of front-end promotional offers further dragged down conversion rates. According to industry sources, Amazon may roll out new reference price rules, requiring products to be sold at the reference price for at least 10% of days within a 90-day period before the strike-through price can be displayed normally. This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence to you via algorithm in real time. This tool is still in its early stages, please contact run@ebrun.com or leave a message to help it improve.]