TikTok Shop Launches Two-Way Cross-Border Sales Between EU and UK, Pilot in September and Full Rollout in October

On September 8, it was announced that TikTok Shop has officially rolled out a two-way cross-border sales function between the European Union and the United Kingdom. The feature is scheduled to launch a pilot program for selected EU sellers on September 21, with a full rollout slated for October 19. Once the function takes effect, sellers from eight markets including Belgium, Germany, France, Ireland, Italy, the Netherlands, Poland and Spain will be able to supply goods to UK consumers, while UK sellers can sell to 12 EU countries covered by the Sell Across Europe network. In terms of access requirements, sales from the EU to the UK only support the seller-fulfilled shipping model, where sellers must independently select carriers, bear shipping costs and handle logistics disputes on their own. Meanwhile, stores must meet the following platform requirements: normal operation in the corresponding EU market, good account reputation, recent sales records, and no large outstanding negative balances. The eligibility of UK sellers will be evaluated in real time by the platform based on account status and business performance. This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence to you via algorithms as quickly as possible. This tool is still in its early stages, please contact run@ebrun.com or leave a comment to help it improve.]