Uncovering the Global Breakout Strategy of AR Industry's "Triple Crown" Leader: Rokid's Zoro Shao to Attend Accelerate 2026 China

On September 17, the Accelerate 2026 Cross-border Ecosystem Acceleration Conference · China, initiated by Pattern and with Ebrun as the strategic partner, will be held in Shenzhen. Zoro Shao, Vice President of Rokid and General Manager of its International Business, has confirmed his attendance and will participate in the roundtable dialogue themed "Practices and Reflections on Brands' Transition from Boundaries to Borderless Growth".

With over a decade of in-depth experience in the consumer electronics, AR and AI industries, Mr. Shao is one of the key drivers behind the popularization of China's consumer AR sector and spatial computing. He has previously been named as one of the annual young entrepreneurs in the Zhongguancun U30 list, and was selected as one of the Top 10 VR/AI Innovators in a joint evaluation by the Ministry of Industry and Information Technology and the Shenzhen Municipal Government. To date, Shao has led his team to drive Rokid's full line of AR products to sell well in more than 100 countries and regions worldwide, covering scenarios including consumer entertainment, smart in-vehicle, industrial inspection, cultural tourism and museology, helping the Chinese AR brand join the first echelon of the global industry.

At this year's Accelerate 2026 Cross-border Ecosystem Acceleration Conference · China, Shao will share with attendees the complete overseas expansion path of Rokid, from its initial B2B entry point to its explosive growth via global crowdfunding, and further to its expansion across multiple regional markets, presenting the practical experience that has enabled the Chinese AR brand to rank among the global industry's top tier.

Relying on exceptional product experience and global layout, Rokid now has a user footprint covering 166 countries and regions and 1,127 cities worldwide, accounting for 71% of the world's countries and regions. On May 30, 2026, the crowdfunding campaign for Rokid AI glasses on Makuake, Japan's leading crowdfunding platform, successfully concluded with 636 million yen raised, claiming the top spot on the platform. This not only broke the 13-year-old record for the highest funding amount in Makuake's history, but also made the product a stand-out, industry-leading super hit in Japan's consumer hardware crowdfunding segment.

Rokid has also built a leading edge in the consumer market. According to the latest report released by NielsenIQ (NIQ) in August 2026, Rokid's products have ranked first in sales share for three consecutive quarters in China's AI smart glasses (with display) segment, demonstrating its sustained leading market performance in the display-equipped AI glasses track.

To date, Rokid's AR products cover multiple scenarios including consumer entertainment, smart in-vehicle, industrial inspection, cultural tourism and museology. Rokid's AR in-vehicle entertainment solution has been adopted in mass production by leading global new energy vehicle brands including Li Auto, Xpeng, Nio and Tesla, with a market share of over 70%, firmly ranking first globally. More than 30% of the Fortune Global 500 companies have adopted its product solutions, and over 300 museums have introduced Rokid's AR cultural tourism solutions. Rokid has also won the CES Innovation Award for three consecutive years, and has received the German iF Design Award five times in a row, among other international honors.

Accelerate is a benchmark annual summit in the U.S. e-commerce industry, which has attracted participation from global giants including Walmart, Google, Shopify and Amazon for many consecutive years. In 2026, the Accelerate Cross-border Ecosystem Acceleration Conference is being held in China for the first time. Hosted by Pattern with Ebrun as the strategic partner, the event will feature 1 main forum and 3 special sessions, with a total of 21 special presentations. It will provide full access to Pattern's accumulated overseas expansion resource ecosystem built in North America from multiple perspectives, covering leading platforms, service providers and brand decision-makers, enabling direct connections between these players and founders and executives of China's most competitive brands with global expansion ambitions.

This article was first published on the official Ebrun website.