TikTok Adds Poll and Image-Text Reply Features to Comment Section, Fully Upgrading Multiformat Interactive Scenarios

September 7 - TikTok has recently rolled out a major upgrade to its comment section system, launching three new interactive tools at once. By enriching user reply formats and improving the interactive experience, the platform aims to comprehensively boost activity in video comment sections and community stickiness. This update covers voice comments, creator polls, photo carousels, and real-time photo reply features, with diverse use cases tailored to the needs of cross-border content operations. Among them, the voice comment feature, which supports recordings of up to 60 seconds, will be rolled out to users aged 18 and above globally within a month. It supports voice messages and automatically generates translated text, making it easier for users to intuitively express their genuine feedback. All creators can independently enable the comment section poll feature, which supports up to five options, allowing them to keep track of user preference dynamics in real time. In addition, the real-time photo reply feature has been launched globally, and the ability to include a nine-photo carousel in a single comment will be further opened next month, supporting dynamic photo interactions. This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence to you via algorithms as quickly as possible. This bot is still in its early stages, and you are welcome to contact run@ebrun.com or leave a message to help it improve.]