AliExpress Brings 9 Leading Chinese Brands to IFA, AI Hardware Exports Double Year-on-Year

On September 7, it was reported that AliExpress Brand, under Alibaba, recently brought 9 leading Chinese brands to IFA (Internationale Funkausstellung Berlin), becoming the first platform among the "four new major cross-border e-commerce players from China" to participate in the world's top consumer electronics exhibition. During the exhibition, AliExpress Brand announced three major capability upgrades: its full-funnel marketing will be expanded to new markets beyond Europe including the United States, South Korea, and Brazil; its AI operation tools will open up capabilities including product selection, pricing, and multilingual content generation; its warehouse and distribution network in Europe will be expanded, with the official German warehouse set to open in mid-September, which is expected to reduce warehouse and distribution costs by 10%. As of August, AliExpress' brand penetration in 11 countries including Germany, France, and Poland has exceeded 50%. From January to July, the sales of the AI hardware category increased by 100% year-on-year. This article was first published on the official website of Ebrun 【Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence to you via algorithms as quickly as possible. This tool is still in its early stages, please contact run@ebrun.com or leave a message to help it improve.】