AliExpress Brand Accelerates Expansion into New Markets, Posts Triple-Digit Growth in Multiple Key Categories in South Korea

On September 4, it was reported that following a countertrend 97% surge in the European Union, AliExpress Brand has also notched breakthroughs in South Korea, accelerating its rise as a new core hub for brands going global. In August this year, AliExpress Brand merchants became the main driving force behind AliExpress' growth in South Korea. Among them, the GMV of the mini PC category increased more than 2 times compared to June, the storage category grew by over 150%, and outdoor entertainment categories such as fishing gear also recorded explosive, rapid growth in the market. The breakout of the South Korean site means that beyond the mature European market, AliExpress Brand has gained access to more high-potential markets.

During the August promotion period this year, AliExpress Brand rolled out its one-stop brand global expansion solution, which has already been proven effective in Europe, to markets including South Korea, Brazil and the United States. The solution covers the entire end-to-end ecosystem, from customized brand solutions, channel resource reservation, off-site traffic acquisition and on-site conversion, to offline marketing campaigns and media communication.

Fishing gear brand LEYDUN was a standout performer among AliExpress Brand merchants that posted explosive order growth in South Korea in August. Prior to the official sales launch, LEYDUN secured on-site platform resources through the "Super Brand Day" program, curated product selections tailored to popular local fishing techniques in South Korea, collaborated with local South Korean influencers to promote a range of cost-effective products, and further expanded reach rapidly through local affiliate marketing commission channels. Ultimately, the brand's August GMV rose nearly 50% year-on-year.

Following a similar playbook to LEYDUN, auto parts brand Etenwolf also quickly broke into the South Korean market through AliExpress Brand, with its August GMV surging more than 40% year-on-year. After this year's 618 shopping festival, Etenwolf identified the potential of the South Korean market through platform data insights and decided to focus deeply on products tailored for Korean car models. Starting in August, AliExpress Brand rolled out multiple review content pieces through its promotion influencer matrix to build user awareness, and connected the full user journey from trust building to conversion via off-site traffic channels, eventually driving the explosive growth.

"The influencer marketing AliExpress Brand did for us in South Korea delivered exceptionally noticeable results," said a representative of headphone brand QCY, who expressed surprise at the performance. "Our headphones are positioned to highlight commuting use and immersive sound effects. AliExpress Brand attracted a large number of target consumers off-site through its KOL matrix, and combined with the on-site Super Brand Day program, our headphones became an instant bestseller."

Since the start of this year, AliExpress has continued to increase investment in its Brand program. Backed by the dual drivers of "marketing and distribution", the platform has built a full-link certainty growth solution, with brand penetration now approaching 40%. At the upcoming IFA, Europe's largest consumer electronics show, AliExpress will lead dozens of hardware technology brands to participate in the exhibition. This marks the first time that the "four rising stars of Chinese e-commerce global expansion" have participated in a top-tier international consumer electronics exhibition, and also the first time that Chinese brands will have their own dedicated "global expansion hub" in Berlin.

This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence in real time via algorithms. The robot is still in its early stages of development. Please contact run@ebrun.com or leave a comment to help it improve.]