TikTok Shop Brazil Launches Local Merchant Support Program, New Sellers Onboarded From September Enjoy 50% Off Commissions for First 90 Days

September 4 news: TikTok Shop Brazil rolled out a new round of support programs for local merchants on September 2, 2026. The initiative offers a series of preferential measures for sellers with local Brazilian entities that newly onboard between September and November 2026: a 50% reduction in category commissions for the first 90 days, commission exemptions for select home & garden and mother & baby categories, free traffic boosts from the incentive pool for short video and live streaming content, as well as free online training camps covering content editing, pitching techniques, product selection methods and other training content. In terms of market context, orders placed via social channels in Brazil rose 32% year on year in the first half of 2026. TikTok Shop Brazil's monthly GMV has grown from 5 million reais in its first month of launch to 1.58 billion reais in June 2026. A large number of local brands that previously only operated stores on Mercado Libre have begun to implement a dual-platform layout strategy. This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence for you via algorithms in real time. This tool is still in its early stages, please contact run@ebrun.com or leave a comment to help it improve.]