AliExpress Overseas Official Warehouses See 5x YoY Order Growth During August Promotion; German Warehouse Scheduled for September Launch

On September 3, it was reported that AliExpress's overseas official warehouses recorded a 500% surge in order volume during the August promotion period compared to regular sales, while the number of merchants using warehouse fulfillment tripled. Its German official warehouse is expected to officially launch in mid-September. Meanwhile, Temu's semi-fulfillment model mandates that orders be shipped from overseas warehouses, and SHEIN is offering merchants free access to its European and American warehouse resources. The dual-track operation of platform-owned warehouses and third-party warehouses has become the mainstream fulfillment model for peak shopping seasons. These figures reflect that cross-border platforms are undergoing a strategic shift from competing on low prices via direct cross-border shipping to competing on delivery speed via local warehousing and distribution. The 5x order growth at AliExpress's official warehouses confirms European consumers' willingness to pay for local delivery; Temu's semi-fulfillment mandate shifts inventory pressure to sellers while locking in end-to-end fulfillment experiences; SHEIN exchanges free warehousing benefits for higher market penetration in Europe and the United States. Though the three platforms are taking different paths, they are collectively driving overseas warehousing from an optional perk to a mandatory requirement. This article was first published on the official website of Ebrun. 【Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence via algorithms in real time. This program is still in its early stages. Please contact run@ebrun.com or leave a message to help it improve.】