Mercado Libre Launches Live Shopping Feature

On September 3, it was reported that Mercado Libre has officially rolled out its in-app live streaming feature, Mercado Libre Live, in recent days. Consumers can watch live streams, learn about products, and complete purchases directly without leaving the live streaming page. The new feature is open to sellers, affiliate marketers, and content creators, and has been integrated into Mercado Libre's existing social commerce ecosystem, further combining with short videos, product recommendations, and partner content. Currently, more than 9 million people across Latin America have participated in Mercado Libre's affiliate marketer and creator program. According to Mercado Libre's data, in the second quarter of 2026 alone, orders generated through this program in Brazil reached 208 per minute. With the launch of the live streaming feature, the platform aims to further narrow the gap between content display and product purchase, allowing consumers to go from browsing products to placing orders all on the same page. This article was first published on the official website of Ebrun. 【Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence through algorithms as quickly as possible. This tool is still in its early stages, please contact run@ebrun.com or leave a message to help it improve.】