Lazada Indonesia’s Premium Brand Sales Tripled YoY in H1, Apparel Leads Growth While Skincare Drives Beauty Category Expansion

On September 3, latest data from Lazada Indonesia showed that sales of premium brand products on the platform tripled year-on-year in the first half of 2026. By category, high-end apparel sales quadrupled, home goods sales tripled, electronics sales rose 2.1 times, and beauty product sales increased 1.5 times. Growth in the electronics category was primarily driven by cameras and drones, while the home goods segment was boosted by kitchen and dining products. In the high-end beauty category, women’s skincare, bath and body care, makeup, perfume, and men’s skincare all registered growth, with skincare emerging as the most outstanding growth category in this round. Lazada pointed out that the above performance is closely related to shifts in consumer shopping behavior: consumers have become more prudent in their daily purchases, but place greater emphasis on authentic product guarantees and quality when making purchasing decisions, and are willing to pay a premium for long-term usage value. It is worth noting that this growth trend in high-end consumption stands in sharp contrast to the overall weakening consumer confidence in Indonesia. This article was first published on the official website of Ebrun 【Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence to you via algorithms as quickly as possible. This bot is still in its early stages, feel free to contact run@ebrun.com or leave a message to help it improve.】