With 9.9 Shopping Festival Approaching, Shopee Rolls Out Multiple Seller Support Initiatives and New Operational Features

[Ebrun Original] On September 2, it was reported that Shopee's first major promotional event of the second half of the year, the "9.9 Super Shopping Festival", is about to kick off. According to information, this promotional event is tailored to the demands of different markets, offering consumer benefits such as large-value coupons, flash sales, and free shipping.

At the same time, Shopee has further intensified its incentive efforts for sellers during the peak season.

In addition to inclusive incentives for all sellers, the platform also provides targeted support for different types of merchants, including official warehouse sellers, brands, and domestic trade merchants expanding overseas, and upgrades corresponding services and resources in key links of cross-border operations such as products, marketing, and logistics fulfillment.

To prepare for this promotional event, Shopee has launched the "Promote My New Products" feature focusing on new product cultivation and hit product building, helping sellers accelerate the cold start of new products through exclusive traffic support.

Data shows that among sellers using this feature, more than 70% can achieve their first new product order faster, with the speed of the first order for new products increasing by nearly 3 times, driving more high-quality goods to gain traction faster during the peak season.

In addition, sellers can refer to the four major category trend guides released by the platform to grasp consumer trends in a timely manner, and conduct comprehensive analysis of advertising performance, product trends, and overall operation status through the personalized dashboard of the intelligent assistant in Shopee's backend, to continuously optimize product selection and inventory structure.

Intelligent delivery strategies have also become an important boost for Shopee to improve sellers' conversion efficiency during this promotional event.

Data shows that Shopee's site-wide promotion, relying on intelligent delivery strategies, helps sellers increase conversion rate by 20% and return on ad spend (ROAS) by 22%.

On this basis, the platform will continue to expand in-site entrances, by upgrading store search ads and adding product card ad slots, to enable products to gain exposure and transaction opportunities in more scenarios.

For content scenarios, during the promotional event, the platform has set up diversified incentives focusing on Shopee Live and Shopee Video, and participating merchants have the opportunity to obtain advertising credits, traffic support, exclusive coupons, etc., further lowering the threshold for content operation.

In addition, Shopee has also partnered with mainstream social media platforms such as Facebook, Instagram, and YouTube, and currently Shopee's affiliate marketing partners exceed 43 million.

As an infrastructure area that Shopee focuses on, the platform continues to upgrade its service capabilities on the logistics fulfillment side.

Latest data shows that the overall warehousing capacity of its overseas warehouses has increased by 33%, and multiple new satellite warehouses have been added, enabling delivery within 4 hours at the fastest. In addition, products stored in official warehouses will obtain exclusive front-end labels, as well as resources such as traffic, coupons, and event exposure.

For sellers at different development stages, during this promotional event, the platform has also provided tiered support including commissions, handling fees, first-leg freight, advertising resources, and priority warehousing, to further reduce fulfillment costs.

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This article was first published on the official website of Ebrun.