Aliexpress August Sale Sees Nearly 60% YoY Growth in Brand Inventory on First Day

On September 1, it was reported that the overall transaction volume of Aliexpress saw a significant surge on the first day of its August 2026 promotion, with the platform's Brand inventory growing nearly 60% year-on-year. Among them, the European market registered a counterintuitive 97% growth despite recent disruptions from the new tax system, while the brand penetration rate in emerging markets such as Brazil and South Korea also increased simultaneously. Among the group of brands whose single-day sales exceeded $500,000 are established overseas brands including POCO, Honor, and FUNWATER, as well as emerging hard technology players such as IEETEK energy storage, OURSUN smart home appliances, and TODIMART electric scooters. OUKITEL hit a new all-time sales peak upon its first participation in the Super Brand Day. The transaction categories have expanded from the previously concentrated 3C digital products to home appliances and short-distance mobility, marking a significant broadening of the category structure. This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry insights to you via algorithm in the first time. This tool is still in its early stage, please contact run@ebrun.com or leave a message to help it improve.]