Mercado Libre Officially Launches Live Shopping Feature

On September 1, Mercado Libre officially rolled out its live shopping feature, Mercado Livre Live. Consumers can now complete purchases directly while watching live streams and learning about products, without having to navigate away from the live broadcast page. The new feature is open to sellers, affiliate marketers, and content creators, and has been integrated into Mercado Libre's existing social commerce ecosystem, where it will be further combined with short videos, product recommendations, and partner-created content. This article was first published on the official Ebrun website. 【Source: Ebrun Go, the automated writing robot developed by Ebrun, delivers e-commerce industry insights to you via algorithm at the earliest possible time. This tool is still in its early stages, so feel free to contact run@ebrun.com or leave comments to help it improve.】