Temu Plans to Expand into Middle East Market, Global Site Count Reaches 27

As of September 1, Temu, the cross-border e-commerce platform owned by Pinduoduo, is planning to launch its Middle East site, though the exact launch date has not been publicly announced. This move marks another key milestone in Temu's globalization strategy following its entry into the Japanese and South Korean markets, and the platform will further expand into emerging markets such as Latin America and Southeast Asia in the future. To date, Temu has launched 27 overseas sites worldwide, covering regions including Europe and the U.S., Asia-Pacific, and Latin America. In May this year, the platform's monthly sales in North America and Australia reached $870 million, and its average daily global sales exceeded $50 million. The Middle East market features high average order values and strong consumer purchasing power, presenting clear untapped market potential. Temu's entry will further complete its global market footprint, while also bringing new incremental growth opportunities for Chinese cross-border sellers. This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers real-time e-commerce industry insights through algorithmic generation. This program is still in its early stages. Please contact run@ebrun.com or leave a comment to help it improve.]