H1 GMV Nearly Doubles, Live Commerce Grows 96%: TikTok Shop Singapore Emerges as New Cross-Border Growth Driver in Southeast Asia

On August 31, it was reported that the GMV of TikTok Shop's Singapore site in the first half of 2026 reached 1.8 times that of the same period last year, nearly doubling. Live streaming GMV rose 96% year-on-year, while the number of purchasing users hit 1.6 times the figure a year earlier. The average daily GMV during the 6.6 Grand Promotion refreshed the all-time peak. Cross-border merchants in Singapore that received special platform support in the second quarter recorded a growth rate 3.8 times that of the overall market. Meanwhile, the platform has continued to lower the threshold for multi-market operations, with functions such as inter-connected customer service for multiple stores under one merchant, unified global data viewing, and one-click publishing of short videos to multiple countries already launched. In addition, the platform has officially rolled out the cross-border logistics solution of shipping to Singapore from Malaysia-based overseas warehouses (Malaysia-to-Singapore shipping), which utilizes inventory in platform-certified warehouses, third-party warehouses and merchant-owned warehouses in Selangor and Kuala Lumpur to fulfill Singapore orders via the Singapore-Malaysia land transport trunk line, with stable delivery time of 3 to 6 days. This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence to you through algorithms as soon as possible. This robot is still in its early stages, you are welcome to contact run@ebrun.com or leave a message to help it improve.]