TikTok Shop US to Launch Closed Beta of Bargaining and Group Buy Live Streaming Features on September 10

As of August 31, following the completion of a phased rollout and preliminary positive results of its auction live streaming feature in August, TikTok Shop US is scheduled to launch a closed beta of two new live streaming shopping formats — Price Cut and Group Deal — on September 10. Access is currently limited to select invited large-scale merchants. The core logic behind the two features lies in shifting discount models from static listed pricing to dynamic, participatory pricing: the Price Cut feature allows viewers in live streams to gradually drive down product prices through interactive actions, while the Group Deal function transforms individual orders into a group purchasing model where users invite others to form a group to unlock discounted prices. Instead of passively receiving information about low prices, users now obtain greater discounts through deeper participation, which aligns with U.S. consumers' preference for a sense of control and engagement in the bargaining process. This article was first published on the official website of Ebrun. 【Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence through algorithms in real time. This tool is still in its early stages of development. Please contact run@ebrun.com or leave a message to help it improve.】