Shopee Philippines Partners with IPOPHL and DTI to Host Brand Protection Training Camp

On August 31, it was announced that Shopee Philippines recently held a brand protection training camp, inviting the Intellectual Property Office of the Philippines (IPOPHL), the Department of Trade and Industry (DTI), brand owners, and industry partners to jointly discuss approaches to protecting intellectual property such as trademarks and products for enterprises engaged in online sales. The event comes against the backdrop that the Philippines' digital economy has reached approximately 2.74 trillion pesos, accounting for nearly 10% of the country's GDP. E-commerce contributes over 32% of this digital economy and supports more than 75% of its jobs. E-commerce has evolved from a mere sales channel into a core arena for brands to reach consumers, build customer relationships, and accumulate brand goodwill. Jack Ng, Commercial Director of Shopee Philippines, noted that the acceleration of enterprises' digital transition has simultaneously increased the importance of intellectual property protection. At the training camp, the platform demonstrated its Brand Portal system, through which rights holders can independently report infringing products. This article was first published on the official website of Ebrun. 【Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry insights via algorithms as quickly as possible. This tool is still in its early stages, and you are welcome to contact run@ebrun.com or leave comments to help it improve.】