Vietnam Sees Marked Preponement Trend in Mid-Autumn Festival Consumption: Shopee Searches Approach 1 Million in August, Mooncake Orders Double Year-over-Year

As of August 31, Vietnam's Mid-Autumn Festival consumption peak season has shown a clear preponement trend. Data from Shopee shows that search volume for Mid-Autumn-related products on the platform neared 1 million times in August 2026, with mooncakes taking the top spot in popularity, followed by lanterns, gift boxes and baking supplies. Orders for festive goods have increased by nearly 50% year-over-year, and mooncake orders in the two months prior to the Mid-Autumn Festival have doubled compared to the same period in 2025. Traditional brand Lam Thu? has been actively leveraging Shopee Live and short video channels to showcase product designs, introduce flavors and conduct real-time interactions. The brand launched early bird promotional activities in early August, and plans to increase the frequency of live streams during the 9.9 Grand Sale, while expanding the size of its production, packaging and customer service teams to three times that of last year, targeting a 20% year-over-year growth in Mid-Autumn orders on Shopee. This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence to you via algorithm as soon as possible. This tool is still in its early stages, please contact run@ebrun.com or leave a message to help it improve.]