TikTok US Finger Projector Lamp Hits $110k GMV in 20 Days, Halloween Season Drives Sales Surge

On August 29, it was reported that a thumb-sized finger projector lamp launched on the U.S. TikTok market on August 7 had sold a cumulative 7,435 units as of August 27, with a GMV of $114,100. Its GMV over the past 7 days was approximately RMB 530,000. The peak daily sales occurred on August 24, when 1,922 units were sold, generating a GMV of nearly RMB 200,000. The product is sold by a local U.S. store. Its core design features a conventional projector compressed into a ring-shaped, one-piece ABS finger sleeve embedded with LED beads and projection slides featuring patterns such as ghosts, pumpkins, bats and spider webs. It does not require a projection screen or a dark room, boasts high scenario adaptability, and projects images with the press of a button. The product is sold in sets of 12/24/36 random pattern combinations, incorporating a blind box sales model. Within 20 days of its launch, the product collaborated with 31 influencers to release 69 videos. This article was first published on the official website of Ebrun. 【Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence to you via algorithm in the first instance. This tool is still in its early stages, and you are welcome to contact run@ebrun.com or leave a message to help it improve.】