Insta360 H1 Report: Revenue Hits RMB 5.516 Billion, Net Profit Plunges 94.15%, Cumulative Global Shipment Tops 10 Million Units

Ebrun Exclusive | August 28 - Smart imaging brand Insta360 has released its 2026 semi-annual performance report. Financial results show that the company generated RMB 5.516 billion in revenue in the first half of the year, representing a 50.29% year-on-year increase. However, net profit attributable to shareholders stood at RMB 30.4 million, down 94.15% year-on-year. Non-recurring gains and losses excluded net profit swung from profit to loss, with a deficit of RMB 15.3392 million, marking a 103.12% year-on-year decline. As of August 27, Insta360's share price closed at RMB 120.71, giving the company a total market capitalization of RMB 48.4 billion.

Regarding the slump in net profit, the financial report cited dual impacts of raw material costs and phased investments in new business lines.

On the raw material front, prices of memory chips including DDR continued to climb and remained at high levels during the reporting period, posing significant challenges to product costs and weighing on short-term profitability. In addition, the company's strategic procurement of memory chips in the first half of the year amounted to nearly RMB 2 billion, leading to substantial cash outflows for purchases in the period. The new business refers to the panoramic drone launched by Insta360 last year, which is still in the market education phase. Heavy investments in R&D, production line construction and market channel expansion have had a negative impact on the company's overall profit.

In terms of specific expenses, Insta360 saw increases in sales, administrative and R&D expenses in the first half. Sales expenses reached RMB 1.016 billion, up 61.96% year-on-year; administrative expenses hit RMB 248 million, rising 86.74% year-on-year; R&D expenses stood at RMB 1.006 billion, surging 79.26% year-on-year. Total R&D investment accounted for 18.78% of revenue, up 3.48 percentage points year-on-year.

On the regional market front, more than 63.40% of Insta360's core business revenue during the reporting period came from overseas sales, primarily in high-income developed markets such as the U.S., Japan and Europe. In addition, the company's product sales and market influence in the Asia-Pacific region are also growing rapidly.

In terms of channels, Insta360 is continuing to expand its offline presence overseas. In August this year, the brand's first Japanese flagship store opened in Tokyo. In September, its first directly operated flagship store in North America will open in New York's Times Square. To date, Insta360 operates more than 10,000 experience and retail stores globally, with over 300 brand flagship stores.

Additionally, the user base and engagement of the Insta360 App have seen rapid growth. According to the financial report, as of June 2026, monthly active users rose 67% year-on-year, while the total volume of files exported by users jumped 126% year-on-year. In the second quarter, the export rate of "Moment Pro", Insta360's cloud-based automatic editing feature, climbed to 60%, and the number of paid cloud storage users surged more than 124% year-on-year.

On AI applications and software ecosystem, Insta360 continues to advance technological innovation and intelligent product upgrades. During the reporting period, the company's newly developed thumb camera Go Ultra was equipped with an AI voice assistant, integrated with Alibaba's Tongyi Qianwen large language model and Google Gemini large model, marking a breakthrough in AI voice interaction experience in the action camera segment and further enhancing product competitiveness.

Since the start of this year, Insta360 has launched a string of new products, including the world's first 8K Leica dual-lens gimbal camera Luna Ultra, the first 4K vertical-shooting gimbal camera Luna Pro, and the flagship 8K 1-inch sensor panoramic camera X6. In July this year, Insta360 officially announced the establishment of a robotics team, revealing its long-term product vision to build "Cameraman" photography robots. According to the financial report, Insta360's cumulative global camera shipments have exceeded 10 million units to date.

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