Temu European Local Seller Survey: Over 50% Expand Production and Hire After Joining, More Than 30% Enter New International Markets

According to foreign media reports, Temu recently released the results of a survey of local European sellers. The survey covered more than 150 platform sellers across Germany, France, Spain, Italy, Poland and the UK, with data collected between June and July 2026. The data shows that 50% of respondents have expanded production, increased headcount, or pursued both initiatives since joining Temu; 34% have successfully entered new international markets; and 75% list Temu as either an important supplementary sales channel or their core sales channel.

Temu entered the European market in April 2023, and opened its platform to local European merchants in 2024. Its local seller program now covers more than 35 markets, including most European countries, while the platform's overall business spans over 90 markets, with more than 700 product categories available for sale.

UK retail brand Money Cruncher joined Temu in early 2025, and has now fulfilled more than 1 million cumulative orders on the platform. Its daily sales on Temu have grown from an initial ￡1,000 to ￡20,000, and its Leeds warehouse ships more than 6,000 items per day on average. To keep pace with order growth, the company has adjusted its inventory and operating models and continued to expand its workforce: full-time warehouse staff have increased from 7 to 28, with 21 new roles added in the operations segment alone. Most of the new positions are open to applicants in Leeds and surrounding areas, including a recent University of Leeds graduate hired to manage platform channel operations, and some warehouse staff have been promoted to office roles. Going forward, the company will continue to expand its presence in the UK, other parts of Europe and the potential US market, while planning to move to a larger operating facility.

Auto parts retailer Blillov joined Temu's local seller program in April 2025. Within one year, sales from Temu accounted for 18% of its total revenue, with more than 20,000 cumulative orders completed on the platform. Leveraging seller tools provided by the platform, the company has adjusted its restocking model from random ordering to weekly restocking of best-selling items, while higher order volumes have also helped it negotiate more favorable terms with suppliers. The company's expansion plan was implemented six months ahead of schedule, with warehouse space expanded from 1,000 square feet to 9,000 square feet, and it plans to hire 5 additional warehouse staff in the summer of 2026.

Temu has previously held more than 100 outreach sessions with industry bodies, trade associations and other stakeholders, identifying three core challenges commonly faced by small and medium-sized merchants: operational complexity, cost pressures, and limited market access. Survey data shows that 38% of respondents recognize the user-friendliness of Temu's seller platform, 35% approve of its fair cost structure, and more than 65% value the dedicated account support provided by the platform for sellers.

Temu stated that it will continue to help sellers grow in both domestic and overseas markets, and create jobs in their local communities.

This article was first published on the official website of Ebrun.