TikTok Back-to-School Hashtags Surpass Billions of Views, Yiwu Licensed IP Schoolbags Accelerate Global Expansion

On August 27, it was reported that traffic related to the global back-to-school season under the "BackToSchool" theme continues to surge, with views of relevant hashtags on TikTok having exceeded several billion. The luggage and bag sector in Zone 2 and the stationery sector in Zone 3 of Yiwu International Trade City have ushered in a sales peak. Among them, VE Luggage's co-branded three-piece set with Teddy Island Bear, consisting of a schoolbag, a 20-inch carry-on suitcase and a pencil case, accurately covers the scenarios of high school and college students returning to school and short-term on-campus travel through unified IP visual design. Featuring a lightweight design, multi-compartment storage structure and silent universal wheels, the product has quickly gained market attention. Meanwhile, Chaomeng, a merchant operating on the 4th floor of the Global Digital Trade Center with over 10 years of in-depth experience in the licensed IP sector, holds more than 20 global licensing resources including Disney and Sanrio, and has built "IP + ultra-light spine protection" as its core competitiveness. This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence to you via algorithm in real time. This tool is still in its early stages, and you are welcome to contact run@ebrun.com or leave a message to help it improve.]