Amazon Germany to Raise Prime Delivery Speed Requirements

On August 26, Amazon announced that it will tighten the rules for Prime-eligible products in Germany starting September 7, 2026. The adjustment will not only affect Amazon's own business, but also third-party sellers using Fulfillment by Amazon (FBA) services, as well as Fulfillment by Merchant (FBM) sellers who handle delivery on their own. The core of this adjustment is to further increase the delivery speed of Prime orders. Amazon stated that the new rules are designed to improve the delivery experience for consumers, ensuring that Prime delivery continues to meet the high expectations of Prime members across all European sites. According to the new regulations, for standard-sized and low-priced products on the German site, sellers must meet new delivery time requirements: 15% of orders must be delivered within a maximum of 1 day, up from the previous requirement of 10%; 50% of orders must be delivered within a maximum of 2 days, up from the previous 45%; 80% of orders must be delivered within a maximum of 4 days, a ratio that remains unchanged from before. This article was first published on the official Ebrun website. 【Source: Ebrun Go, an automated writing robot developed by Ebrun that uses algorithms to deliver real-time e-commerce industry intelligence. The tool is still in its early stages, and you are welcome to contact run@ebrun.com or leave comments to help it improve.】