E-Commerce Morning Brief: Doubao Work Officially Launches; TikTok Shop Fully Managed Black Friday Promotion Season Covers 16 Countries for the First Time

News 1: Doubao Work Officially Launched

On August 25, Doubao Work, the AI office product under ByteDance, was officially launched. Positioned as an enterprise-grade agent for productivity scenarios, it can independently break down tasks, call tools, and continuously advance complex work processes around user objectives. Doubao Work is deeply integrated with Lark. After logging in with their Lark account, users can access contextual information such as chat records, documents, meeting minutes, and schedules stored in Lark within their permission scope. The official stated that it "does not only rely on a single sentence input by the user to produce results, but completes tasks based on the real context within Lark". The desktop version is now available for download via the official website.

News 2: Dreame Announces Scaling Back Exploratory Businesses to Focus on Four Major Directions Including Embodied Intelligence

On August 25, Dreame Technology released the "Statement on the Company's Strategic Focus and Business Development", disclosing adjustments to some of its businesses in the exploratory stage. Dreame stated that based on the overall strategic planning and the development stages of different businesses, the company has recently adjusted a portion of its exploratory stage businesses. Relevant technological accumulations, research results and various resources will be integrated into the company's existing business and R&D system for overall management according to actual needs. Going forward, the company will further concentrate resources on four core business directions: smart home, outdoor courtyard, smart mobility, and embodied intelligence.

News 3: East Buy Cuts Total Remuneration by 400 Million Yuan, "De-headlining" Reshapes Remuneration and Revenue Sharing Structure

Recently, East Buy released its first full fiscal year report after Dong Yuhui's departure: net profit soared 86 times, and revenue increased by nearly 30% year-on-year. The financial report shows that while the total number of East Buy employees increased from 1,401 in the previous fiscal year to 1,812, the total remuneration dropped from 1.2 billion yuan to 800 million yuan, a reduction of 400 million yuan. This indicates that East Buy has completely reshaped its remuneration and revenue sharing structure through "de-headlining": the platform no longer works for "super anchors", but instead converts the huge shares originally flowing to top anchors into the company's net profit. This transformation is also reflected in personnel changes. In April this year, four core anchors, namely Mingming, Tianquan, Zhongcan and Linlin, announced their resignations one after another within a few days. East Buy is replacing a small number of elite "top anchors" with a large standardized "matrix of mid-tier anchors".

News 4: Dewu Releases Qixi Data: Gift-related Search Volume Rises 63%, Orders from Women Surpass Those from Men for the First Time

Qixi consumption data released by Dewu shows that search volume for Qixi gifts surged 63% year-on-year, with an average of 340,000 people actively searching for Qixi gifts per day. This year, the number of gift orders from women to men has overtaken that from men to women for the first time, with women's order volume 20% higher than men's. However, the average order value for female gifters is 550 yuan, while that for male gifters is 723 yuan, 1.3 times that of women. Among Qixi gift givers, those under 25 years old account for 55%, 10 percentage points higher than the non-gift-giving population; users aged 19 to 35 account for 81% in total, showing obvious youth-oriented characteristics. In addition, the Qixi festival atmosphere is stronger in smaller cities. In terms of gift order volume, first-tier cities only account for about 10%, while fourth-tier and below cities account for nearly 40%.

News 5: Vipshop's Q2 Net Revenue Reaches 24.7 Billion Yuan, SVIP User Base Exceeds 10 Million

Vipshop released its financial results for the second quarter of 2026. The company achieved a net revenue of 24.7 billion yuan in the second quarter, with a GMV of 50.6 billion yuan and 182 million orders. Its super VIP user base has now exceeded 10 million. In the first half of this year, Vipshop has returned nearly 400 million US dollars to shareholders through stock dividends and repurchases. Based on confidence in the company's future development, Vipshop's board of directors has approved a new share repurchase program, allowing the company to repurchase up to 1 billion US dollars worth of shares within 24 months after completing the existing share repurchase program.

News 6: Amazon US Site Enters INFORM Annual Certification Season, Some Sellers Say This Year's Review Is More Difficult

The new round of annual certification under the INFORM Consumers Act for Amazon's US site is underway. Recently, some sellers have successively received certification notifications in their backends, requiring them to reconfirm information such as identity, bank account, tax information, phone number and business address.

According to foreign media reports, some Amazon sellers have encountered problems such as document mismatches, long review times and system failures during this year's INFORM annual certification. Amazon consultant Chris McCabe said on social media that during this year's recertification cycle, some sellers have had their accounts suspended due to technical issues and mismatched document information.

News 7: TikTok Shop Fully Managed Black Friday Promotion Season Covers 16 Countries for the First Time

TikTok Shop's fully managed Black Friday promotion season this year will run from October to December, covering 16 countries. The eight newly launched European markets this year (Poland, the Netherlands, Belgium, the Czech Republic, Austria, Greece, Portugal and Hungary) will also join TikTok Shop's Black Friday campaign, bringing more new business growth and truly enabling one-stop global sales of quality goods.

News 8: Amazon Significantly Raises Retail Prices of Hardware Devices, Some Products See Price Hikes of Up to 60%

Amazon significantly raised the prices of its hardware devices last weekend, with some products seeing price increases of up to 60%. Amazon's most popular electronic products, including the Fire TV streaming device, Echo smart speaker, Kindle e-reader, and Eero router brand, have all had their prices adjusted. Among them, the price of Amazon's affordable Echo Dot smart speaker rose from $49.99 to $79.99, an increase of up to 60%. An Amazon spokesperson explained that the consumer electronics industry is facing a sharp rise in the cost of memory and storage components. After absorbing these cost increases as much as possible, Amazon adjusted the prices of all its product lines.

That's all for today's morning brief. For more e-commerce knowledge and content, please stay tuned to Ebrun audio information.

This article was first published on the official website of Ebrun.