Bilibili Relaunches International App to Expand Its Global Footprint

According to foreign media reports, Chinese video streaming platform Bilibili has recently relaunched its previously discontinued international app, and simultaneously unveiled plans to launch an English official website and hire staff in key markets including the U.S., Europe and Japan.

It is reported that the revamped Bilibili international app no longer requires identity verification, allowing users to complete registration without providing a passport or ID card, and the content on the Chinese and U.S. sites remains consistent. Promotional materials for creators note that the platform will provide monetization channels for creators, connecting them with a Gen Z user base that boasts strong consumption power and high educational attainment. A brand collaboration platform for international advertisers is under development, and the English site will also go live in the near future.

Public job postings show that Bilibili is recruiting community operation staff in cities including Los Angeles, London, Mexico City, S?o Paulo, Istanbul and Tokyo. Job postings for Singapore indicate that the platform is building an AI-powered global content moderation system.

Bilibili's current global expansion will directly target overseas video platform YouTube as its benchmark, and it may also face issues related to content moderation and data security in the future — similar issues have disrupted TikTok's operations in the U.S. consistently over the past few years.

As of now, Bilibili has not officially responded to related matters.

This article was first published on the official website of Ebrun.