Amazon US Site Enters INFORM Annual Certification Season, Some Sellers Say This Year's Reviews Are More Difficult

[Ebrun Original] On August 25, it was reported that the new round of annual certification under the INFORM Consumers Act for Amazon's US site is currently underway. Recently, some sellers have successively received certification notifications in their seller portals, requiring them to reconfirm information including identity, bank account, tax details, phone number, and business address.

According to a report by foreign media outlet EcommerceBytes, some Amazon sellers have encountered issues such as document mismatch, long review times, and system glitches during this year's INFORM annual certification. Amazon consultant Chris McCabe stated on social media that during this year's recertification cycle, a number of sellers have had their accounts suspended due to technical issues and mismatched document information.

Recently, multiple related feedback posts have also appeared on Amazon seller forums. One seller noted that their account information has remained unchanged for years, and all previous INFORM certifications were completed smoothly. However, after resubmitting materials this year, they encountered successive issues including rejected documents and system errors, while continuously receiving warnings that their account may be deactivated.

Another seller said that their bank account has already shown as verified, but their identity information is still marked as "unverified". Amazon forum staff responded to these issues that even minor discrepancies in the text format of an address can lead to information matching failures.

The INFORM Consumers Act, which officially came into effect in June 2023, is not a new rule introduced by Amazon this year.

According to relevant requirements, third-party sellers who have sold 200 or more new or unused consumer goods and generated $5,000 or more in revenue in any consecutive 12-month period over the past 24 months are required to complete information certification at least once a year.

On August 11, Amazon Global Selling also released a 2026 annual certification reminder for Chinese sellers.

The certification period requires particular attention. Some sellers have received notifications indicating an overall 20-day processing window, but once the formal verification process begins, sellers are required to complete the certification within 10 calendar days. If a seller does not initiate the process proactively, the system will automatically trigger it no later than the 11th day, after which the 10-day countdown will also apply.

Failure to complete certification within the specified period may result in withheld payments, suspended selling privileges, and account deactivation.

Based on current public feedback, sellers who complete information confirmation normally do not necessarily encounter problems. Risks are more concentrated on accounts that have undergone changes to their entity, responsible person, business address, contact number, or collection account in the past year. Once the information saved in the seller's backend differs from the business license, identity certificate, bank documents, and other materials submitted this time, the account may enter a re-verification process.

In addition, there is only a 10-calendar-day processing window after the formal certification is launched. Once materials are rejected, resubmitted, or remain under review for a long time, the time left for sellers to complete supplementary processing will be further compressed.

If verification is ultimately not completed within the specified time, sellers may face suspended selling privileges and withheld payments. For US site stores that are still receiving orders normally, this means that listed products and capital repayments may both be directly affected.

At present, multiple domestic seller service agencies have reminded sellers to check their backend information in advance, especially for stores that have recently adjusted their company entity, address, or collection account. Sellers who have not yet received notifications need to continue monitoring their registered email, Account Health page, and certification prompts in Seller Central.

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