AliExpress Tops Brazil's Shopping App Rankings, Sales Surge 85% in August

On August 25, according to authoritative data platform Data.ai, on the first day of the August promotion, AliExpress climbed to the top of Brazil's shopping app download rankings, outperforming platforms including Mercado Libre, Amazon, Temu and Shopee. First-day sales surged 85% month-on-month compared with the June promotion, with brand merchants represented by Brand serving as the main driving force behind AliExpress' growth in Brazil. A 3D printer brand generated over $2 million in cumulative sales in the Brazilian market in just two days. The merchant's person in charge said: "We originally thought August would be a slow sales season, but we didn't expect the boom to be more impressive than we anticipated." GMV of multiple solid-state drive and memory brands more than doubled from the 618 promotion, with the best-selling item of one solid-state drive brand growing more than ninefold. The computer components category recorded the most significant growth during this promotion, as consumer enthusiasm for DIY computer accessories remains high in the Brazilian market. In addition, categories including gaming peripherals, cycling accessories and audio equipment also saw widespread growth, with multiple items posting triple-digit growth from the 618 promotion. AliExpress has become one of the top cross-border platforms for Brazilian consumers to purchase high-tech categories such as consumer electronics, computer and office products, and outdoor cycling gear. The head of marketing for AliExpress Brazil said that with the launch of the Brand overseas expansion program, Chinese brands have established a user perception of "quality products, good prices, and excellent cost-effectiveness" in Brazil. Combined with local offline brand exposure, affiliate marketing, and an influencer and livestreaming matrix, the platform has built a closed-loop traffic model of "off-platform product recommendation and on-platform conversion". This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence via algorithms as quickly as possible. This tool is still in its early stages, please contact run@ebrun.com or leave a comment to help it improve.]