Sellers Registered with Amazon Hong Kong Entities Face Massive Physical Business Address Verification

On August 25, Ebrun learned that sellers registered under Hong Kong companies on Amazon have recently been subjected to widespread "physical business address" verification. The platform requires sellers to submit a batch of supporting documents including utility bills for water and electricity, broadband service bills, and phone bills that clearly display their physical addresses. A large number of accounts using virtual addresses provided by secretarial companies are now facing audit risks. Real, independent property addresses and verifiable bills have become critical criteria for passing the verification. This round of verification continues Amazon's trend of tightening requirements related to Importer of Record (IOR) filing and the authenticity of store entities under Article 18 of the Business Solutions Agreement (BSA), putting the long-standing registration model of using secretarial addresses for Hong Kong companies, which has been widely adopted by cross-border sellers, under pressure for compliance adjustments. Corporate entities that only rely on registration agents to receive mail and lack traces of actual office operations may face systematic audits. For sellers, it is currently necessary to promptly switch to a business address that can generate real broadband, water and electricity bills, retain relevant supporting documents for at least 6 consecutive months, and avoid the risk of account association caused by multiple stores sharing the same address. This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence via algorithms in real time. This program is still in its early stages, please contact run@ebrun.com or leave a message to help it improve.]