DIY Beaded Christmas Trees Go Viral Early on TikTok US, GMV Surpasses RMB 2 Million One Week After Launch

On August 25, news emerged that a DIY beaded Christmas tree has gained significant traction in the TikTok US market well before the official start of the Christmas shopping season. Sold by a local U.S. small business, the product launched on August 15, and in just one week, it recorded 16,300 orders with a GMV of $300,900, equivalent to approximately RMB 2.02 million, securing the second spot on the platform's overall video commerce rankings.

Standing roughly 21 centimeters tall, the DIY beaded Christmas tree kit includes multicolored beads, a metal stand, an angel tree topper, and a stable base. Consumers can assemble the tree by following the included instructions, and the finished piece features a glowing light effect when powered on. The seller has also launched themed kits for winter, Halloween, and other occasions, along with optional ornaments to cater to different holiday scenario needs.

Unlike traditional Christmas trees, which are often bulky and inconvenient to disassemble and store, these DIY products have attracted consumer attention through their portable design and interactive assembly process.

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