Accelerate 26, the Global Benchmark E-commerce Summit's Cross-Border Ecosystem Accelerator Conference, Lands in Shenzhen on September 17

On September 17, the Accelerate 26 Cross-Border Ecosystem Accelerator Conference (China Edition) will be grandly held at the Sheraton Shenzhen Nanshan Botian Tianrui Hotel. This marks the first time the Accelerate Summit has been hosted in China since its launch five years ago, signaling that this iconic annual gathering in the North American e-commerce sector is officially opening its doors to Chinese brands.

A Global Benchmark E-commerce Summit, Expanding Beyond North America for the First Time After Five Years of Development

Founded by Pattern, the Accelerate Summit is one of the most influential annual events in the North American e-commerce industry. Since its inaugural edition in 2022, the summit has been held for five consecutive years in Salt Lake City, U.S. It has drawn participation from global tech and retail giants including Walmart, Amazon, Google, Shopify, TikTok, and Meta, and gathered executives from internationally renowned brands such as Panasonic, Crocs, Thorne, Spanx, Liquid Death, and Stanley. The event has attracted over 1,500 attendees, the vast majority of whom are brand operators and decision-makers.

As a platform for Pattern to unveil its core platform technological innovations and data-driven capabilities, the Accelerate Summit is dedicated to helping brands translate complex cross-border e-commerce operations into clear, actionable growth initiatives. At previous summits, high-profile guests including former OpenAI Head of Marketing Zack Kass, renowned actress and entrepreneur Jessica Alba, and Olympic champion Michael Phelps have taken the stage to share cutting-edge insights and practical experience.

This year, the Accelerate 26 Summit is expanding beyond North America for the first time, choosing Shenzhen — the core hub of China's cross-border e-commerce sector — as its host city. The event aims to directly connect Pattern's North America-based ecosystem of go-global resources, including leading platforms, service providers, and brand decision-makers, with the most capable domestic Chinese brand founders and executives, to help Chinese brands accelerate their global expansion.

Founded in 2013, Pattern is a world-leading e-commerce enterprise that officially listed on the NASDAQ in 2025. Leveraging more than 77 trillion data points, self-developed AI models, and a full-stack technology toolchain, Pattern provides cross-border e-commerce acceleration services for over 200 brands across more than 100 countries and regions worldwide, with operations covering over 70 global e-commerce platforms including Amazon, TikTok Shop, Walmart, Target, Coupang, and noon. In the first quarter of 2026, Pattern's revenue reached $774 million, up 43% year-on-year, and its full-year revenue guidance has been raised to approximately $3.3 billion, demonstrating strong growth momentum.

A New Cycle for Chinese Brands' Global Expansion from a Global Perspective

The main forum on the morning of September 17 will focus on the global go-global landscape and growth opportunities. Andrew Edlefsen, Chief Commercial Consul of the U.S. Consulate General in Guangzhou, will deliver an opening address. Subsequently, John LeBaron, Chief Revenue Officer of Pattern, and Yang Luowei, Vice President of China Business at Pattern, will deliver a keynote speech themed "The Iteration of the Global Go-Global Landscape", providing an in-depth analysis of new growth opportunities for Chinese brands in the new North American market cycle. Dave Wright, Co-Founder and Chief Executive Officer of Pattern, will unveil the Pi technological innovation achievements, demonstrating how technology empowers cross-border businesses and unlocks new AI-powered cross-border e-commerce pathways.

Zheng Min, Chairman of Ebrun and Dean of Ebrun Think Tank, will officially release the Brand Globalization Accelerated Growth Insight Report co-produced by Ebrun and Pattern, providing the industry with an authoritative ecosystem map and development guidance. In the brand dialogue session, Liu Chen, Co-Founder of Ebrun and CEO of Matishe Club, will serve as the moderator, engaging in in-depth discussions with three brand decision-makers: Gao Haiyan, Co-Founder of SmallRig (Leqi Innovation); Shao Huaqiang, Vice President of Rokid (Leqi) Group and General Manager of International Business; and Huang Zhijin, General Manager of Bear Electric Appliance Business Division. Centered on the core topic of "Practices and Reflections on Brands' Transition from Boundaries to Borderless Operations", they will share frontline practical experience in brand global expansion.

Three Thematic Forums Covering Full-Stack Key Issues for Global Expansion

Three concurrent thematic forums will be held in the afternoon, focusing on brand building, channel layout, and systematic operations respectively, providing Chinese global brands with full-stack solutions from strategy to practical implementation.

Innovate: From 0 to 1, Building a Global Brand

This forum focuses on the methodologies and practical pathways for brand globalization. Steve He, Key New Account Manager at Google China, and Yang Luowei, Vice President of China Business at Pattern, will jointly explore how to seize new consumer entry points through GEO deployment, achieving a strategic leap from "being searched" to "being recommended". Doug Jensen, Global Head of Sales and Procurement at Pattern, will provide an in-depth breakdown of the practical implementation pathway for the 3P VC channel under the global buyout general distribution model, providing replicable growth samples for brands. Hugh Hinkson, Chief Commercial Officer of Pattern, will share insights with Jeffrey Dong Hongwei, Operations Director of AZDOME, on how to build a cross-market adaptable brand creative system covering packaging, creativity, and brand experience. Zhang Wenhan, Founder of Langhan Technology and INNO100, will share insights on the new cycle of AI hardware global expansion, from overseas crowdfunding validation to global growth.

Connect: Choosing the Right Path, Optimizing Channel Layout

This forum focuses on channel strategy and resource matching, directly addressing the channel selection challenges faced by brands going global. Cal Han, Vice President of Asia Pacific at Thorne, will share a practical case study of building a global growth engine with the support of Pattern. Danni Zeng, Head of Marketing and Ecosystem at Tianyi Group, will explore e-commerce financing pathways, answering the core question of "Where to get funding for multi-channel expansion". Grace Yang, Vice President of Creator and Social E-commerce at Pattern, will join hands with official TikTok Shop representatives and Brandon Michol, a top U.S. TikTok creator, to jointly discuss whether TikTok Shop U.S. is primarily a sales channel or a marketing channel. Victor Yuan, General Manager of Marketing at Payoneer, will share multi-platform cross-border collection solutions. A platform dialogue session will explore opportunities for Chinese brands to tap into high-growth North American e-commerce platforms. The forum also features a 1-on-1 matching session for North American supermarket platforms and service resources, providing brands with face-to-face negotiation opportunities.

Accelerate: Sustained Growth, Innovating to Enhance Systematic Operations

This forum focuses on AI-driven operational upgrading and global expansion. Rob Hahn, Chief Operating Officer of Pattern, will share how platform sellers can navigate the complex challenges of global supply chains. Susan Lai, Director of Large Client Business Development at Amazon Ads China, and Austin Money, E-commerce Director at Pattern, will jointly explore how AI is redefining "refined operations", revealing the next stage of evolution for e-commerce operations. Rocky Liang, General Manager of Levanta China, will share new traffic strategies for Amazon sellers in the GEO era, enabling advertising spending to deliver both brand and performance returns. Representatives of leading emerging market platforms including Coupang, noon, and Mercado Libre will join Pattern to discuss high-growth tracks and market opportunities outside North America, helping brands build diversified global market layouts. This forum also includes a 1-on-1 matching session for platform and service resources.

Join Global E-commerce Leaders for a Growth Partnership

Registration for the Accelerate 26 Cross-Border Ecosystem Accelerator Conference (China Edition) is now open. Brand sellers and cross-border e-commerce practitioners are welcome to sign up. Seats are limited and available on a first-come, first-served basis.

Event Date: September 17, 2026

Event Venue: Sheraton Shenzhen Nanshan Botian Tianrui Hotel

Organizer: Pattern

Strategic Partner: Ebrun

Conference Agenda