SHEIN Launches Dual-Mode Pet Product Merchants Recruitment for H2, Halloween Costumes and Christmas Beds/Nests Emerge as Key New Product Directions
August 20 news: As the three major consumption nodes of the autumn seasonal transition, Halloween and Christmas approach, demand in the overseas pet product market continues to grow. SHEIN has simultaneously released a dual-mode merchant recruitment guide for pet products, covering both agency operation and semi-fulfillment models. The agency operation model mainly focuses on daily consumables and light-weight festive new products, covering multiple categories including pet hoodies, sweaters, coats, cosplay headpieces and party accessories, interactive toys, leashes, autumn and winter beds and mats, as well as feeding, cleaning and grooming appliances. For Halloween, the platform prioritizes cosplay costumes and photo prop sets; for Christmas, it focuses on festive beds/nests and gift sets. The semi-fulfillment model pays more attention to large-sized and high average order value products, recruiting merchants for items that are difficult to cover under the agency operation model due to packaging restrictions, such as extra-large pet crates and fences, floor-to-ceiling cat trees, pet strollers, airline carriers, and car-mounted pet beds. Merchants are required to have overseas warehouse stocking and order fulfillment capabilities. [Source: Ebrun Go. Ebrun's automated writing robot delivers e-commerce industry intelligence to you via algorithms as soon as possible. This robot is still in its early stages, please contact run@ebrun.com or leave a message to help it improve.]
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