User Co-Creation Drives Fast Manufacturing: Gao Haiyan of Leqi Innovation SmallRig to Attend Accelerate2026 Cross-Border Ecosystem Summit

On September 17, the Accelerate2026 China Cross-Border Ecosystem Summit, initiated by Pattern, will be held in Shenzhen. Gao Haiyan, Co-Founder of Leqi Innovation SmallRig, has confirmed her attendance and will participate in the brand dialogue themed "Practices and Reflections on Brands' Transition from Bounded to Boundless Development".

As Co-Founder of Leqi Innovation SmallRig, Gao Haiyan oversees a range of core corporate functions including overall strategic advancement, omni-channel brand operation, co-creation ecosystem building, corporate culture development, user growth and public affairs. With years of deep engagement in industrial innovation and ecosystem growth, she combines robust theoretical research expertise with hands-on implementation experience, and has played a central role in the brand's strategic evolution from "born global" to "deeply global".

Founded in 2010, Leqi Innovation SmallRig is a global manufacturer of innovative imaging scenario products. Its core brand SmallRig was established in 2013. The company has a deep focus on the professional imaging equipment accessories track, and is committed to providing global filmmakers, content creators and content recorders with a full range of photography and videography auxiliary equipment spanning camera imaging ecosystems, mobile imaging ecosystems, imaging lighting, imaging power supplies and imaging microphones.

At the upcoming Accelerate2026 China Cross-Border Ecosystem Summit, Gao Haiyan will share Leqi Innovation SmallRig's globalization practices, as well as how the brand has gradually built a global marketing network. To date, the company's products have reached more than 160 countries and regions worldwide. Overseas revenue accounts for as high as 85% of its total revenue, with the vast majority coming from economically developed regions such as the United States and Europe. Leqi Innovation SmallRig has been featured at Apple's new product launches for four consecutive years, from the iPhone 13 series to the iPhone 17 series, making it the official imaging auxiliary equipment brand selected by Apple. The company was also named to the "Top 30 Global Expansion Enterprises" list at the 2025 Industrial Internet Qianfeng Awards, and was recognized as a "sample of ecological innovation for Chinese enterprises expanding globally".

Product innovation and supply chain capabilities are Leqi Innovation SmallRig's core competitive strengths. The company adheres to a "user co-creation" model, which comprises three modules: Co-Design, DreamRig (user customization) and Co-Create (industrial co-creation), enabling users to become a genuine part of the product research and development process. To date, the brand has carried out co-creation partnerships with more than 1,700 photographers worldwide, launching over 2,700 customized photography accessories. Its professional user community has gathered more than 20,000 professional creators. The company has pioneered a flexible production model characterized by "small batch sizes, multiple production runs, wide product variety, high frequency updates and semi-customization", also known as its "fast manufacturing" model. Leqi Innovation SmallRig has launched nearly 5,000 products to the global market, and maintains a product iteration rate of 2.5 new products per day.

Accelerate is a benchmark annual summit in the U.S. e-commerce industry, which has attracted participation from global giants including Walmart, Google, Shopify and Amazon for many consecutive years. In 2026, the Accelerate Cross-Border Ecosystem Summit will be held in China for the first time. Hosted by Pattern and with Ebrun as its strategic partner, the event will feature 1 main forum and 3 special session tracks, with a total of 21 thematic sharing sessions. It will fully connect with Pattern's North American-based global expansion resource ecosystem covering leading platforms, service providers and brand decision-makers, enabling direct networking between these stakeholders and founders and executives of China's most competitive global expansion brands.