TikTok Shop Upgrades Fully Managed High-Quality Merchant Program, Steps Up Recruitment Across 20 Key Industrial Clusters

[Ebrun Original] August 14 news: TikTok Shop has officially announced an upgrade to its "Fully Managed High-Quality Merchant Program", stepping up efforts to recruit fully managed merchants. The platform will offer five targeted benefits for high-quality merchants, including original factories in industrial clusters, high-quality trading merchants, and cross-border merchants with hit product development capabilities. It will also simultaneously carry out recruitment activities across more than 20 key industrial clusters nationwide.

It is reported that the five targeted benefits cover all links from new merchant growth, product marketing, content operation to fulfillment guarantee, including: In the store opening phase, official one-on-one dedicated guidance for entry, assisting with qualification review and basic store setup; In the product phase, access to new product trend insights, early-bird exposure incentives and exclusive support for hit products; In the content phase, priority access to influencer connection and matching opportunities, as well as efficient content material production with the help of AIGC content creation tools; In the fulfillment and operation phase, access to local managed and overseas warehouse resource incentives, supported by intelligent diagnostic tools and customer service and logistics governance guarantees.

For "Super Leading Merchants" in the U.S. region of TikTok Shop's fully managed service (including direct-operated merchants of well-known U.S. brands, well-known retailers, brand distributors, and merchants with annual revenue of tens of millions of U.S. dollars on mainstream off-site cross-border platforms), the platform will also provide special support covering operation scenarios, influencer cooperation and governance guarantees: Eligible products will receive exposure tilts and cold start acceleration in content scenarios, the marketplace and advertising placement scenarios, and products with sales momentum will enjoy full-chain growth support; They will have unlimited influencer connection rights, as well as support for matching with high-tier influencers; They will also be entitled to benefits including operation protection in specific scenarios, priority access to key events, and fast graduation from the new merchant incubation period.

For service providers with the ability to recruit new merchants, TikTok Shop's fully managed service has also simultaneously launched its Q3 merchant recruitment service program. Service agencies that successfully recruit high-quality merchants to enter the platform can enjoy multiple high-value cash incentives and honorary recognition.

In addition, for women's apparel, one of the core categories of cross-border e-commerce, TikTok Shop's fully managed service has also specially rolled out special recruitment incentives for women's apparel industrial clusters. If service agencies successfully recruit women's apparel merchants from the four major production bases of Panyu (Guangzhou), Baiyun (Guangzhou), Dongguan and Shantou to enter the platform and pass the platform's review, they can obtain additional incentives.