SHEIN Deepens Reverse Logistics Footprint in Brazil, Onboards Over 4,000 Offline Return Drop-off Points

Ebrun Original | August 14, 2024 -- SHEIN is expanding its reverse logistics partnership with Brazilian logistics service provider Jadlog, onboarding more than 4,000 Jadlog community locations across Brazil to offer consumers offline return services, according to foreign media reports. The service applies to both cross-border orders and locally fulfilled orders, sources familiar with the matter said.

Currently, after consumers initiate a return request on the SHEIN platform, they will receive a QR code via SMS or email, and can bring their package to the nearest Jadlog location to drop off the item. These locations are situated in community businesses including beauty salons, cafes, laundromats and stationery stores. Jadlog is responsible for collecting returned items from these locations and transporting them to SHEIN's distribution centers.

This partnership model will significantly shorten return processing timelines. Following the integration of the two parties' systems, returns can be confirmed within hours of drop-off, cutting the time required to process refunds.

Bruno Tortorello, CEO of Jadlog, said, "Our service points are located close to residential areas, within a 5 to 10 minute walk for 80% of Brazil's population. Returning items via courier typically requires a 10 to 20 minute wait, while our community locations can serve customers immediately, making the entire process simple and fast. Many of our service points also operate on weekends, and a large number offer parking spaces, delivering a better service experience."

In addition, SHEIN has also reduced return logistics costs through its partnership with Jadlog. According to Jadlog's data, compared with the traditional home pickup model, drop-offs at community locations can lower reverse logistics costs by approximately 20% to 30%.

In fact, SHEIN and Jadlog first launched their reverse logistics partnership in 2023, initially offering return drop-off services to consumers through Jadlog's community locations. This expanded cooperation rolls out reverse logistics services across Brazil, meaning SHEIN is further integrating the front-end return drop-off, collection and local transportation links of its Brazilian return operations into the local community network.

Public records show that Jadlog is one of Brazil's e-commerce logistics service providers, with more than 4,000 partnered pickup points, covering approximately 5,000 cities across Brazil through over 500 franchisees and service units. Founded in 2006, the company was acquired by European parcel delivery group Geopost in 2016 and is now Geopost's subsidiary in Brazil. Geopost is part of France's La Poste Groupe. Jadlog primarily transports less-than-load express shipments and e-commerce parcels weighing under 30 kilograms, serving both B2C and B2B customers. It offers services including home delivery, collection, franchise location services, community pickup, product exchanges and reverse logistics.

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