DHgate to Launch Free GSP Insurance Service for Stores on First Orders from New Customers
On August 13, DHgate announced in an official notice that as overseas customer acquisition costs continue to rise, it has become increasingly difficult to acquire new customers, drive conversions and boost repeat purchases. To help merchants improve their performance guarantee systems, boost buyers' confidence in placing orders, effectively activate the platform's new user traffic, and drive store conversion and GMV growth, the platform is launching a free Green Shipping Protection (GSP) insurance service for stores covering the first orders from new customers, to work with merchants to improve quality and efficiency and drive mutual growth. The GSP service will be rolled out in phases starting August 17, 2026. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers real-time e-commerce industry insights powered by algorithms. This tool is still in its early stages of development. Please contact run@ebrun.com or leave a comment to help us improve it.]
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