SHEIN Steps Up Reverse Logistics Deployment in Brazil

On August 13, Brazilian logistics media confirmed that SHEIN is deepening its reverse logistics cooperation with local logistics provider Jadlog, leveraging Jadlog's more than 4,000 nationwide pickup points to handle consumer returns. After submitting a return request, consumers can drop off their products at the nearest location. Follow-up processes including customs clearance, quality inspection, relisting, and product destruction will all be handled centrally by Jadlog, shifting the cross-border return model from "ship back to China (where shipping costs often exceed the value of the goods)" to a "local closed loop in Brazil". Against the backdrop of an average 25% return rate across all platforms in Brazil, and a return rate exceeding 35% for the apparel category, this community-level outlet network has cut return costs by more than 20% and shortened the refund cycle from weeks to days. Meanwhile, categories with high return rates have been transformed from "heavy loss zones where goods are simply abandoned" to "locally resalable assets". [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence to you via algorithm in real time. This tool is still in its early stages. Please contact run@ebrun.com or leave a message to help it improve.]