Amazon to Mandate Disclosure of AI-Generated Human Image Metadata Starting August 15

On August 12, it was announced that Amazon's global seller platform will roll out a new mandatory policy for disclosing metadata of AI-generated images starting August 15. All product images or videos containing AI-generated human likenesses — including model demonstrations, digital human presentations, portrait advertising and other related content — must have the keyword "contains-synthetic-performer" embedded in their IPTC metadata, and sellers are required to tick the corresponding AI attribute box in the Amazon Seller Central. Simply adding a watermark in the corner of an image will not meet the compliance requirement. The system will automatically detect unlabeled AI-generated materials, and related products may face upload blocks or have their live Amazon listing pages taken down. In severe cases, sellers may also face traffic throttling or product sales suspension. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers real-time e-commerce industry intelligence through algorithms. This tool is still in its early stages of development. Feel free to contact run@ebrun.com or leave comments to help it improve.]