Russia’s E-Commerce GMV Reaches 7.2 Trillion Rubles in H1, Up 18.7% Year-on-Year

On August 12, it was reported that Russia's e-commerce market posted a gross merchandise value (GMV) of 7.2 trillion rubles (approximately $90.8 billion) in the first half of 2026, representing an 18.7% year-on-year increase. Of this total, domestic e-commerce platforms contributed 6.9 trillion rubles in transaction volume, while cross-border e-commerce GMV stood at 245.8 billion rubles. Over the same period, the share of online retail in total social retail sales rose to 22.2%, up from 20.9% in the year-ago period. The growth momentum of Russia's e-commerce sector is gradually spreading to regional markets. The combined market share of the two largest cities, Moscow and St. Petersburg, accounts for only 20% of the total, with the remaining 80% of transactions coming from other regional markets. As the construction of pickup points and delivery networks continue to expand into lower-tier areas, consumers in remote regions are now able to purchase goods that were previously hard to access. In terms of category performance, home goods and furniture ranked first with a 15.8% share, followed by apparel and footwear at 15.1%, food at 14.8%, electronics and home appliances at 13%, and beauty and personal care at 6.8%. [Source: Ebrun Go. An automated writing robot developed by Ebrun that delivers real-time e-commerce industry intelligence powered by algorithms. This tool is still in its early stages, please contact run@ebrun.com or leave a comment to help it improve.]