Amazon Officially Implements 75-Character Product Title Limit, Non-Compliant Listings to Be Gradually Adjusted Within 2026

According to foreign media reports, Amazon has officially rolled out its product title character limit policy, requiring all product titles on the platform to be no longer than 75 characters. The policy was originally scheduled to take effect on July 26, but the official later announced a delay in implementation. Since the policy was announced in June, sellers on the platform have updated more than 984 million product titles in total.

Starting from August 10, both desktop and mobile product pages will display product key points below the product name. Both fields are input factors for search weighting, with no difference in priority, and will not affect the original product search exposure performance. The total number of characters available for product information input is 200, split into two fields: the 75-character product name and the 125-character product key points. Optimization suggestions released by the platform show that brand names and core variant attributes should be placed in the product name field first, while other important information can be split and arranged in the two fields.

The platform began providing adjustment suggestions for non-compliant product listings on July 27, and relevant adjustments will be gradually rolled out within 2026. Listings that have not completed updates can still be normally listed, edited, and searched. Brand owners have 14 days to review, modify, and confirm AI-generated pending listing adjustment content. Sellers who have objections to the adjustment content can make modifications on their own at any time through full inventory management or product listing tools. Sellers can also download category listing reports to modify the content of the two fields in bulk, and modifications will usually take effect within 8 hours after upload. The actual number of visible characters on the page may vary depending on different screen sizes or preset display settings.

The official has responded one by one to the questions raised collectively by sellers. Product titles that already meet the 75-character limit and relevant policy requirements will not be adjusted by AI in any way. This policy also applies to Amazon's own product listings, with no exemptions.