Insta360 to Open First Direct-Operated Japanese Store on August 8, Already Present in Around 1,500 Offline Retail Channels Across Japan

【Ebrun Original】Insta360 recently announced via social media that it will open a direct-operated flagship store in Japan. According to reports, the store launched its soft opening on July 25 and will officially open on August 8, marking the brand's first physical retail location in Japan. Insta360 will also become the first Chinese imaging brand to operate a direct flagship store in the country.

Located near Tokyo's Senso-ji Temple, a famous local landmark that draws over 30 million annual visitors to the surrounding area, the store features a large 3D model of Senso-ji Temple as a special in-store installation. Customers can test Insta360's full product lineup in person, and the location has already attracted large numbers of tourists to try out products and take photos since its soft opening on July 25. On the official opening day, Japan's national IP character Hello Kitty will make an appearance as a "one-day store manager" and participate in related events.

Liu Jingkang, founder of Insta360, noted that the Asakusa direct store is more than just a sales outlet; it is an experiential space that allows users to experience imaging technology firsthand and spark creative inspiration.

According to Insta360's 2025 fiscal report, revenue from offline channels has surpassed that of online channels. In 2025, Insta360's offline revenue reached approximately 5.274 billion yuan, accounting for 54.5% of its core business revenue, with a gross margin of 42.21%. Online channel revenue came in at around 4.397 billion yuan, making up 45.5% of core business revenue, but posted a higher gross margin of 50.72% than offline channels.

Reports indicate that the number of Insta360's offline exclusive stores grew from 36 at the start of 2024 to nearly 300 in 2025, while average single-store sales rose nearly 50% year-over-year over the same period.

In terms of distribution, the company sells its products through partners including Apple Store retail locations, Best Buy, B&H, Sundan, JB Hi-Fi, Media Markt, Sam's Club, Costco, Argos, Yodobashi Camera, and Bic Camera, with a sales network now spanning more than 60 countries and regions worldwide.

Overseas markets have long been the main revenue driver for Insta360, and Japan has emerged as a key market in its global expansion strategy. Currently, Insta360's products are available in approximately 1,500 offline retail channels across Japan, including major electronics chain Yodobashi Camera and digital retail chain Bic Camera. On the e-commerce front, it reaches consumers primarily through platforms such as Amazon and Rakuten, gradually building an integrated online-offline sales system.