E-commerce Morning Briefing: Kuaishou Upgrades Summer Logistics Fulfillment; Parent Company of Iconic Shanghai Cosmetic Brand Vanishing Cream Goes Bankrupt

News 1: Kuaishou E-commerce upgrades summer logistics services, launches special fulfillment programs for fresh produce and apparel categories. Kuaishou E-commerce has recently upgraded multiple logistics service capabilities, focusing on covering popular summer categories including fresh produce, apparel, personal care, and general merchandise. The main initiatives fall into two categories: first, the category-specific expansion of the "Worry-Free Purchase" service benefits, and second, the expansion of coverage for the "Ultra-Fast Delivery" time-sensitive service. In the fresh produce sector, the platform has launched the "Fresh Produce Worry-Free Purchase" service for three major categories: fruits, meat and poultry, and seafood. The service includes three benefits: "accurate weight guarantee", "refund for damaged orders", and "instant compensation for late shipment", covering the entire journey from pre-purchase communication to post-purchase fulfillment. Platform data shows that the transaction volume of products bearing this label doubled in July compared to June. For apparel, the platform has launched the "Summer Clothing Worry-Free Purchase" label in response to summer sun protection needs, requiring relevant sun-protective apparel to meet the UPF50+ standard. It has also introduced the "Skin-Friendly Worry-Free Purchase" label for intimate apparel such as maternity wear and underwear, setting Class A or Class B safety levels based on age groups. The aforementioned products also enjoy basic guarantees including "7-day no-reason return", "refund for damaged goods", and "free return shipping". News 2: Parent company of Shanghai Vanishing Cream goes bankrupt, with assets insufficient to cover bankruptcy costs. Recently, the Shanghai Pudong New Area People's Court issued a civil ruling, declaring Shanghai Meilan Cosmetics Co., Ltd. bankrupt and terminating its liquidation proceedings. The ruling cites Article 43 of the Enterprise Bankruptcy Law, stating that the company's existing assets are insufficient to cover bankruptcy expenses, so the administrator has petitioned the court to directly terminate the liquidation, leaving ordinary creditors with no assets to distribute. According to liquidation data from the administrator accompanying the ruling, Meilan's disposable assets amount to only 95,800 yuan, while the court has confirmed total claims of 19.4167 million yuan. The company's book assets cannot even cover basic case handling costs such as litigation fees and administrator remuneration. This local time-honored daily chemical enterprise, founded in 1984 and famous for its old Shanghai vanishing cream, has officially exited the market. News 3: Dongpeng Beverage is ramping up re-investment in the sugar-free tea segment. On August 3, Dongpeng Beverage released its investor relations activity record. In response to the question "The company is gradually developing into a multi-category beverage company. What is your vision for the proportion and combination of each category?", Dongpeng Beverage stated that while its sugar-containing tea category performed better than expected in the first half of 2026, the company also sees huge growth potential in the sugar-free tea track. Currently, the company is re-increasing its layout in the sugar-free tea segment. Looking ahead, the company will strive to achieve dynamic balance across various categories, consolidating its core energy beverage business while developing promising new products with growth potential. In the energy beverage segment, while promoting existing products, the company is actively developing new products to meet the energy needs of different consumers. In the sports beverage segment, the company continues to carry out targeted marketing around "sweating scenarios", and has launched "coconut water electrolyte beverage" to enrich its product matrix. News 4: Xiaohongshu adds categories including movie tickets and fitness membership vouchers, further expanding its local life product system. On August 4, Xiaohongshu released the "Notice on Soliciting Opinions on Revising the ", proposing to add multiple business categories such as movie tickets, local life service vouchers, and lifestyle and entertainment top-ups. According to the announcement, the platform plans to add three types of business categories. Among them, under the first-level category "vouchers", it will add movie tickets, as well as local life service vouchers including fitness membership vouchers, massage vouchers, and photography portrait vouchers. Under the first-level category "virtual top-ups", it will add a lifestyle and entertainment top-up category, including App Store top-ups. News 5: P&G CEO confirms $3.8 billion acquisition of dietary supplement brand Thorne. On August 5, Procter & Gamble CEO Shailesh Jejurikar revealed on the "Street Talk" program that P&G will acquire dietary supplement brand Thorne for $3.8 billion. The deal, scheduled to be officially announced on Tuesday, is a key move for P&G to expand its health care segment. The consumer goods giant already owns a number of dietary supplement brands, including Metamucil fiber supplements, Align probiotics, and New Chapter vitamins. These brands are unified under the group's Health Care Division, which also includes brands such as Oral-B and Vicks. News 6: Amazon launches AI-powered automatic translation feature for product images. Amazon announced the launch of an automatic product image translation feature, which uses AI technology to help sellers automatically convert product images containing text information into language versions preferred by consumers, in order to improve the display effect of product information in cross-border sales. It is understood that the feature currently covers 13 sites including the United States, Canada, Mexico, Brazil, Germany, France, Italy, Spain, the Netherlands, Belgium, Poland, Ireland, Sweden, and the United Kingdom, and is applicable to all non-media product sellers in these markets. The translated product images will be displayed on the product detail page and in Image Manager. News 7: Walmart completes acquisition of streaming advertising platform Vibe.co for $1.4 billion. Recently, Walmart announced the completion of its acquisition of self-service streaming TV advertising platform Vibe.co. The deal was first disclosed in June 2026, and upon completion, Vibe.co will be integrated into Walmart's connected TV advertising platform Walmart Connect. Previous market reports indicated that the acquisition consideration was $1.4 billion. Vibe.co's platform enables small and medium-sized brands to place streaming TV ads across multiple content distributor channels. By integrating Vibe.co's platform capabilities, Walmart will further expand its connected TV advertising business and add new paths to reach consumers. That's all for today's morning briefing. For more e-commerce insights, please stay tuned to Ebrun audio news.