Inclusion in Ebrun Think Tank Report: Yanwen Logistics Innovates in Cross-border Direct Delivery and Last-mile Overseas

[Original by Ebrun] As an annual bellwether, the 10th Global Cross-border E-commerce Summit was held in Hangzhou on July 23, 2026, attended by approximately 1,000 representatives including Liu Guanzhong, the father of Chinese industrial design, Jiang Nanchun, Chairman of Focus Media Group, Zhang Kuo, President of Alibaba.com, and Qiu Sheng, Vice President of Amazon China. During the summit, the Ebrun Think Tank released the '2026 Global New Brand AI Competitiveness Report,' which for the first time proposed the product AI transformation path represented by 'enhancement, hallucination, and creation,' identified opportunities for category and scenario-based segmentation, outlined the logic for brand ecosystem replication, and systematically analyzed the explosive growth paths and trends of new global brand categories catalyzed by cross-border e-commerce. In the section 'Intelligent Supply Chain Restructuring Cross-border Services,' the report first introduced the concept of AI×(Overseas Warehousing + Cross-border Direct Delivery) shaping a dual-helix network for global logistics supply chains.

Ebrun Think Tank analysts believe that overseas warehouses and cross-border direct delivery will coexist long-term within the ecosystem of outbound services. Overseas warehouses are more suitable for mature bestsellers, medium-to-large items, and localized operations in established mainstream markets like Europe and the US; cross-border direct delivery is more suitable for new product testing, long-tail small items, seasonal fast-fashion goods, and the cold start phase in emerging markets. The report particularly emphasizes that the cross-border direct delivery model still holds irreplaceable and unique value. Cross-border logistics is increasingly relying on these two complementary fulfillment models—overseas warehousing and cross-border direct delivery—to cover the differentiated logistics needs throughout a brand's globalization journey. Zheng Min, Dean of the Ebrun Think Tank, further predicted during the on-site release that cross-border direct delivery is expected to form a stable 30% share of the cross-border logistics market.

Simultaneously, globalizing brands must also match this with a diversified logistics fulfillment experience to satisfy global users. Brand enterprises must evolve from the stage of 'whether they can ship out' to the stage of 'whether they can flexibly adapt fulfillment methods based on product category, target market, business cycle, and cost.' For brands, a single fulfillment model is insufficient to cover all scenarios. The ability to orchestrate and combine overseas warehousing and cross-border direct delivery has become a crucial feature of a brand's global supply chain capability.

Analyzing the report, Ebrun Think Tank notes that Yanwen Logistics aligns with this trend and has developed unique service advantages.

As a veteran cross-border e-commerce logistics service provider that started with direct mail, Yanwen Logistics presented a new synergistic dual-business model in the report: 'Global Dedicated Line Cross-border Direct Shipping + US Local Last-mile Delivery.'

Regarding cross-border dedicated line parcel services, Yanwen Logistics' operations cover over 200 countries and regions worldwide, making it one of the few Chinese logistics companies with extensive global service coverage. Furthermore, it serves over 35,923 B2B clients both domestically and internationally, extensively covering cross-border e-commerce third-party platforms, cross-border merchants, and Chinese brands going global. This service centers on the direct shipping needs of cross-border merchants, connecting domestic pickup, sorting, cross-border transportation, customs clearance, and final delivery, forming capabilities such as high timeliness, end-to-end visibility, and commercial-grade customs clearance.

In terms of US local last-mile delivery, Yanwen Logistics' related services already cover 41 US states, reaching approximately 70% of the US population. Its operational model adopts a hybrid approach of 'fully self-operated sorting centers + flexibly outsourced final delivery,' finding an optimal balance between service control and cost efficiency.

Yanwen Logistics' inclusion in the cross-border logistics chapter of the '2026 Global New Brand AI Competitiveness Report' also reflects the growing importance of logistics optimization in the brand globalization process.

Ebrun Think Tank analysts believe that competition among new global brands has entered a refined stage: mature markets require localized delivery experiences, while emerging markets demand low-cost, flexible product testing; bestsellers require stable and timely fulfillment, while long-tail items strictly control inventory risk. Brands must simultaneously balance multiple demands: cost, timeliness, logistics visibility, and after-sales service. As a key ecosystem partner, whether a cross-border logistics service provider can offer suitable efficiency, last-mile experience, and digital intelligence collaboration capabilities will directly impact a brand's competitiveness in global operations.