AliExpress Tops Z-Gen Brand Growth in the U.S. with 'Brand Go' Strategy

On July 28, news broke that the Z-Gen Brand Tracker, jointly released by the authoritative U.S. advertising industry media Ad Age and the established polling firm The Harris Poll, revealed that AliExpress, one of the 'Four Little Dragons' in cross-border e-commerce, has achieved the highest growth rate in brand appeal among American Gen Z consumers through its overseas brand strategy 'Brand Go'. This surpasses well-known U.S. domestic brands such as athletic apparel brand Lululemon, AI assistant Grok, fast-casual chain Shake Shack, and Claude from Anthropic. [This article is sourced from Ebrun Go. Ebrun's automated writing robot delivers e-commerce industry intelligence to you first via algorithm. This dog is still very young; welcome to contact run@ebrun.com or leave comments to help it grow.]