Facebook Launches Marketplace Seller App and Introduces Free Verification System

According to foreign media reports, Facebook's online marketplace, Facebook Marketplace, currently lists over 430 million items per month and has more than 1.1 billion monthly active users. Targeting sellers who frequently list items, Facebook has recently launched a standalone application named 'Seller.' The app's features cover managing listings, connecting with buyers, and tracking product sales performance.

Simultaneously, Facebook has also rolled out a free identity verification system called Facebook Verified to enhance seller management and platform order in scenarios like Marketplace. Users only need to complete a selfie verification to confirm their real user identity. Upon successful verification, they receive a badge styled as a checkmark within a white circle, which is clearly distinguished from the blue badge associated with paid services. This identifier will be displayed on personal profiles across Facebook Dating, Marketplace, and Groups.

Additionally, Facebook is testing an immersive full-screen video view feature, which users can trigger immediately upon opening the app. This initial testing phase is being rolled out in international markets with high video demand and is expected to reach the US market by 2027. Previously, Meta had tested similar features within the Instagram product in several markets.