AliExpress Holds First Offline Merchant Recruitment Event in Japan: Attracting Local Businesses, Launches Overseas Managed Business Model

【Ebrun Original】On July 26, AliExpress held an "AliExpress Japan Merchant Onboarding and Sales Expansion Seminar" in Tokyo. This marks the first time in the platform's 15-year history that it has organized such a merchant recruitment event offline in Japan, introducing its Japan market development strategy and merchant support policies to local Japanese businesses.

At the seminar, the platform introduced a "Zero-Cost Onboarding" support plan designed to help Japanese companies expand into overseas markets. This plan includes merchant support policies such as zero deposit, zero commission, and zero handling fees, aiming to lower the entry barrier for local Japanese enterprises.

The core policy that garnered the most industry attention at this recruitment event was the newly launched overseas managed business model for the Japan site.

Merchants opting for this model are only responsible for sourcing inventory and order fulfillment, while all online operational matters—including store management, page optimization, marketing campaigns, and customer service—are fully handled by the platform. This arrangement aims to simplify the operational process for merchants going global and significantly reduce their investment in human resources.

Regarding entry requirements and capital turnover, this onboarding solution does not require a store deposit, and stores can be activated as soon as the same day after qualification approval.

For fund settlement, payments are settled within 15 days after buyers confirm receipt, helping to alleviate cash flow pressure for small and medium-sized sellers. For newly onboarded managed merchants, the platform also provides dedicated traffic support resources and one-on-one operational support services to assist merchants throughout the sales process in the Japanese market.

For merchants aiming to build a strong brand presence, AliExpress has simultaneously implemented a Japan-exclusive "Brand Super Brand Globalization Program" and introduced a 1:1 advertising co-investment policy. Under this policy, the platform will match the merchant's promotional budget with an equivalent value of traffic resources for coordinated deployment, boosting both brand exposure and conversion.

On the warehousing and fulfillment front, the platform has designated local warehouse delivery as a long-term core strategy for the Japanese market, accompanied by dedicated traffic incentives to continuously guide merchants in establishing local warehousing solutions.

It is reported that attendees of this event included manufacturers, wholesale companies, trading firms, industry associations, and comprehensive organizations.

AliExpress stated that it will continue to deepen its localization efforts in the Japanese market. In addition to continuously improving the consumer shopping experience, the platform will further strengthen merchant recruitment, brand partnerships, and the development of the local ecosystem.

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