Intelligent Agents Reshape Brand Globalization: IDC's Hanguo Hua to Attend the 2026 Globalization New Brand AI Competitiveness Conference

On July 23rd, the 10th Global Cross-Border E-commerce Summit and the 2026 Globalization New Brand AI Competitiveness Conference, themed "Leading the Way with Tech Aesthetics", will be held in Hangzhou. Hanguo Hua, Vice President of IDC China, has confirmed her attendance and will share insights on how the new engine of intelligent agents is reshaping the new landscape for Chinese brands going global.

Ms. Hanguo Hua currently serves as Vice President of IDC China. With over 25 years of experience deeply rooted in the high-tech industry, market research, and brand globalization, she possesses senior management experience from Fortune 500 high-tech companies and emerging internet firms. She is dedicated to global multi-regional market research, digital strategy, and brand globalization. Additionally, she serves as a judge for several authoritative domestic digital transformation industry awards, making her a senior expert in the fields of industry digital upgrade and brand globalization.

IDC (International Data Corporation) is a top-tier international authority providing market intelligence, consulting, and event services in the ICT technology sector. Since its founding in 1964, IDC has been deeply involved in the industry for decades, accumulating profound global industry expertise and professional analytical capabilities. Currently, IDC operates in over 110 countries and regions worldwide, with a professional analyst team of over 1,300 members, offering multi-level research services with global, regional, and local perspectives. It provides objective and accurate data support and strategic decision-making basis for global technology practitioners, enterprise managers, and investment institutions.

IDC's 2025 research indicates that over 40% of enterprises have already expanded overseas or are exploring opportunities to do so. In the first three quarters of 2025, China's outward direct investment reached $128.9 billion, a year-on-year increase of 3.6%, with digitalization becoming the core engine driving overseas competitiveness. According to IDC's 2025 "Worldwide Artificial Intelligence and Generative AI Spending Guide," China's enterprise ICT market is projected to grow at a compound annual growth rate (CAGR) of 12.2% starting from 2025. Focusing on artificial intelligence, China's total AI investment is expected to reach $111.4 billion by 2029, with a five-year CAGR of 25.7%, making AI investment the core engine of market growth.

The 10th Global Cross-Border E-commerce Summit and the 2026 Globalization New Brand AI Competitiveness Conference is organized by Ebrun, co-organized by Mati Club, Ebrun Think Tank, and the Global Cross-Border E-commerce Knowledge Service Center. It is an annual bellwether event in the cross-border and brand globalization fields. The conference will encompass case studies and experiences from brands across various categories including consumer goods and industrial products. It has invited decision-makers from major B2C and B2B platforms, as well as representatives from technology service sectors such as independent websites, marketing, logistics, and after-sales service. Notably, it has also invited renowned investors including the National Service Trade Fund, Sequoia Capital China, Frees Fund, and China Renaissance Capital to present the new landscape of global, full-channel, and all-category overseas expansion.

Conference Agenda