From Strategic Positioning to Brand Globalization: Zhi Zhan Strategic Consulting's He Zhiguan to Attend the 2026 Globalization New Brand AI Competitiveness Conference

On July 23, the 10th Global Cross-border E-commerce Summit and the 2026 Globalization New Brand AI Competitiveness Conference themed "Sprinting Ahead with Tech Aesthetics" will be held in Hangzhou. He Zhiguan, founding partner of Zhi Zhan Strategic Consulting, has confirmed his attendance and will serve as a specially invited guest host for the conference, providing professional insights from the perspective of strategic positioning.

Mr. He Zhiguan possesses profound practical experience in strategic positioning and brand consulting. He previously worked for the Fortune Global 500 company Decathlon Group, later founded Wanlong Automobile, and served as a specially appointed strategic expert for Chuangyeheima. He has long focused on corporate strategic positioning and breakthrough brand growth strategies, systematically sharing his strategic methodology in courses such as "The Path to Brand Strategic Breakthrough in the New Consumption Era" and "Winning with Positioning: The Way to Competitive Breakthrough." He Zhiguan advocates that strategy must be built upon a deep understanding of underlying needs, emphasizing that "formulating a strong brand positioning direction is the top priority in the corporate strategy formulation process." He has pointed out that the purpose of an enterprise is to provide valuable products and services to customers, and it is strategy that determines where business opportunities lie.

Zhi Zhan Strategic Consulting is one of China's new generation of local strategic positioning firms. Headquartered in Shanghai's Lujiazui, its mission is to build world-class national brands. The Zhi Zhan expert team primarily consists of former members from top-tier strategic consulting firms such as Junzhi. As China's first strategic positioning company serving the world-class high-tech industry, in 2025, Zhi Zhan partnered with the global AI glasses unicorn Rokid AI Glasses. Based on positioning theory, it analyzed the development landscape of the AI glasses industry from the two key dimensions of competition orientation and consumer perception, assisting Rokid in becoming the global leader in display-enabled AI glasses.

The 10th Global Cross-border E-commerce Summit and the 2026 Globalization New Brand AI Competitiveness Conference is organized by Ebrun, co-organized by Mati Club, Ebrun Think Tank, and the Global Cross-border E-commerce Knowledge Service Center. It is an annual bellwether event in the fields of cross-border e-commerce and brand globalization. The conference will encompass case studies and experiences from brands across various categories including consumer goods and industrial products. It has invited decision-makers from major B2C and B2B platforms, representatives from technology service sectors such as independent sites, marketing, logistics, and after-sales, and has specially invited renowned investors including the National Service Trade Fund, Sequoia Capital China, FreeS Fund, and Huaxing Capital to present the new landscape of global, omnichannel, and all-category overseas expansion.

Conference agenda