TikTok Shop Sees 136% Surge in Sports Memorabilia Sales Over Six Months

On July 20, data from TikTok Shop revealed that sales of sports memorabilia from January to June this year increased by 136% year-on-year. Signed jerseys from world-renowned athletes have been a significant driver of this sales growth. Since May, searches related to "soccer jerseys" have tripled, and order volumes related to the World Cup have quadrupled since the tournament's kickoff. Despite Argentina's standout performance on the field, searches for "England World Cup jersey" surged by 2000% in the two weeks leading up to the event. Starting from June 11, TikTok users have posted over 15.7 million pieces of content related to World Cup topics, making it the platform's largest football-related event activity to date. With the conclusion of the World Cup, TikTok Shop's business scope is no longer confined to second-hand jersey trading; it is evolving into a major sales channel for consumers to purchase various types of sporting goods. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence via algorithms in real-time. This bot is still young; please contact run@ebrun.com or leave feedback to help it grow.]