Shopee Announces Commission Cuts for 100 Essential Goods Categories Effective August 1

July 20th - Shopee recently announced in its Seller Center that it will further expand the support scope of its Essential Goods commission policy starting August 1, 2026. The platform will reduce commission fees for 100 newly-added essential goods categories, with some items receiving direct fee waivers. This move aims to help sellers lower operational costs and enhance price competitiveness. The adjustment covers several major consumption sectors including FMCG (Fast-Moving Consumer Goods), Health, and Mom & Baby. For specific food items such as bread, baking mixes, flour, sugar, rice, noodles, and certain meats and seafood, the Marketplace Commission Fee will be reduced to 0%. The seller fee for items like condiments and instant soup bases will be adjusted from the original 9%-14% to 0%. Commission policies for related categories such as beverages and breakfast cereals will also be optimized simultaneously. Furthermore, for health products like manual toothbrushes, toothpaste, over-the-counter medicines, as well as mom & baby feeding and care products, a new commission fee range of 5%-20.5% will be implemented based on cashback programs, non-cashback programs, and the type of mall. Shopee stated that this adjustment aims to reduce transaction costs for daily necessities and further boost sales of related goods. Sellers can check the official full commission fee schedule for specific rate changes. [Source: Ebrun Go. This article is generated by an automated writing robot developed by Ebrun, delivering e-commerce intelligence via algorithm. This 'dog' is still young; welcome to contact run@ebrun.com or leave comments to help it grow.]