Yiwu Sellers Create TikTok U.S. Hit: Coconut Oil Squishy Ball Sells Over 730,000 Yuan Monthly with a 70-Fold Price Gap

July 20, News – Recently, a hit product has emerged in the TikTok U.S. squishy toy market: the "Coconut Oil Stress Ball." Listed on June 9, 2026, by the cross-border store MysticMingles, this product has sold 11,400 units over the past 30+ days, generating total sales exceeding $109,100 (approximately RMB 739,400). In the last 7 days alone, sales reached 4,512 units, propelling it to the top of the TikTok U.S. toy category sales chart. The product is made from a highly transparent, non-stick TPR material, filled with natural coconut oil gel. It offers a triple sensory experience: a soft, chewy, and slow-rebound texture, a slight squishing sound when pressed, and a jade-like, translucent appearance. On the domestic 1688 platform, the same product's starting wholesale price is around RMB 1, while its TikTok U.S. price is $10.41—a staggering 70-fold price difference. The core driver behind this product's popularity is the viral effect of TikTok short videos. Over the past 30 days, the hashtag #coconutoilstressball has garnered tens of millions of views. The seller collaborated with 239 creators who posted 793 related videos. One demonstration video by creator @Haveaidea received nearly 4 million views and directly drove 1,425 sales, showcasing how user-generated content facilitates rapid overseas market penetration. Meanwhile, a Halloween-themed bun squishy toy, launched on June 22, has already sold 41,900 units, generating sales over $4.1882 million (approximately RMB 28.3859 million). Simulated dessert squishy products on the Japan site have also maintained strong sales, further indicating that the squishy toy market offers continuous opportunities through material innovation, holiday-themed designs, and localized aesthetics. According to data from The Business Research Company, the global stress relief toy market is projected to reach $6.26 billion in 2026, with slow-rebound products seeing an average annual growth rate of 15%. As Gen Z's demand for emotional consumption continues to rise, the stress relief toy market holds significant potential. However, cross-border sellers must strictly comply with target market regulations concerning material safety and environmental standards. [This article is sourced from Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm. This AI is still young; please contact run@ebrun.com or leave comments to help it grow.]